What if you could produce quality videos without hiring a marketing strategist, copywriter, creative director, stylist and graphic designer? 

It's time to show your current and future clients and customers that YOU are the go-to source for everything real estate related.


Finally, a course for beginners, where you don't need to become an influencer or
a digital mayor UNLESS you want to be (our methods can help you become one if you want!)

  INTRODUCING  

REAL ESTATE VIDEO MARKETING 101

Designed for real estate agents, by a real estate agent with the goal to JUST GET STARTED! 

Does this sound like you?

  • You've over trying to produce static posts that don't even get seen because Facebook and Instagram are favoring videos.

  • You're tired of feeling like you have so much to say but you're too afraid to put yourself out there and say it!

  • You want the process to be enjoyable, not just ANOTHER thing to add to your marketing to-do list.

  • You have little faith in your presence on camera, in what you have to say, and you think nobody will actually want to listen to you.

  • You wish there was a way to create a plan for your content creation rather than just winging it.

  • You want be seen as a top agent beyond your clients and family.

GOOD NEWS

I help my clients with those same problems every single day. 

And if you're like any of them, you've probably made some of the same mistakes.

MISTAKES LIKE...

MISTAKE #1

You have all of the video equipment. You even have a videographer and editor, but you can't seem to find the confidence to get on camera.

Spoiler alert: You are not alone. Often times our limiting beliefs get in the way. But what if there were some proven methods to trick your brain into believing that being in FRONT of the camera is exactly where you belong because ONLY YOU can deliver the message your current and future clients and customers need to hear?

MISTAKE #2

Your email box is filled with subject lines like "Make these 15 videos right now to reach your clients," but when you review the topics you realize that you don't actually want to reach those clients.

Using our proven Video Marketing Planner you can hone in on your specific goals, create a timeline for production, intended outcome, and even a budget to only create the videos that make sense for YOU!

 

MISTAKE #3

You have a plan but you don't know how to write it or how to turn it into an actual video.

This is literally the most popular objection when it comes to making videos after not liking how you look and sound on camera. Often times it's because you simply don't know how to get the ideas out of your head and on to paper. Using our Branding Guide, our Content Brain Dump Worksheet and the Script Builder, you can put the puzzle pieces together to create content in no time. 

MISTAKE #4

You don't have a budget for a videographer or editor so you use your phone and end up with content that you're too embarrassed to share.

Reality Check: Some of the most popular real estate agents in the world use their smart phones and some basic tools to create content on their own. You don't need a deep pockets to produce videos that can actually help you fill some deep pockets $$$

 

 

MISTAKE #5

You assume that every videographer and editor is created equal, only to find out that your expectations are so far from reality that your projects literally sit in the can for years.

Spoiler alert! Videographers and editors aren't created equal. Let us give you the questions to ask, and address the myths when it comes to hiring a videographer and editor.

 

 

MISTAKE #6

Once the video is done you can sit back, relax, and wait for those views to increase and the calls to come in.

Reality Check: It's not enough to create a nice piece of content. Without attention grabbing thumbnails AND captions, your audience will likely glaze over your videos. Let us teach you how to make thumbnails that work, and introduce you to a simple program to ensure that the 70% of your viewers who are watching your video without sound will actually stay and watch longer.

IMAGINE IF...

  • There was a way to face the fears and put yourself out there on video with confidence...
     
  • You could finally have the presence in your community that you know you should have (afterall, most of your competition is too afraid to make videos beyond their listing videos)...
     
  • You could create months of content in just one day...

WHO IS THIS RIGHT FOR?

BRAND NEW

real estate agents

If you think you can't beat your more-established competition, just remember that they are probably too busy selling houses and don't have time to get in front of the camera. With a few simple campaigns to reach your ideal audience, you can be getting the clients that you assume those agents would get just because of their experience.

 

ESTABLISHED
​real estate agents with teams

Imagine if your entire team was using the equipment you bought, the studio you built, or even utilizing the videographer and editor you hired. Imagine the outreach and the influence. If you're the leader and you're not making videos, then how can you expect them to? With REVM 101 your entire team can make videos, regardless of their experience level.

The agent whose business runs SOLELY ON REFERRALS and has no business or marketing plan and no social media presence.

Once YouTube became the second most popular website behind Google, we learned that our clients and customers need to be reached beyond a newspaper or newsletter. If you want to reach the next generation (think millennials), then you need to make videos.

  • Basically, this IS for you if...

  • You want to compete in the market place and finally squash those fears of being on camera.

  • You've bought the video equipment and editing software, you've even set up a studio, you've downloaded the top 100 videos every real estate agent should do this year, but don't know where to get started.

  • You've got a plan and the content you want to create but you're overwhelmed by the process of hiring the people to help you actually bring the videos to life.

  • You've created the videos, they are on your website, but you know you're missing opportunities to get it in front of more eyeballs.

  • You want an easy, straightforward system to just get started in and you need to do it now!

  • On the flip side this IS NOT for you if...

  • You have so much business being a secret agent online and can't possibly take more listings or buyers.

  • You're okay if the new, tech-savvy agent in your office connects with your clients and sphere by having an online presence.

  • You have over $100,000 to spend each year on a marketing coordinator, brand strategist, copywriter, videographer, editor and graphic designer.

  • You're waiting for the "video craze" to just go away, because  afterall, YouTube is only the second most popular website in the world. It can't stay like that forever.

ADD ON: WANT THE SCRIPTS TO BE WRITTEN FOR YOU?

30 SCRIPTS. 30 SECONDS. 30 DAYS

The Video Kickstarter is a simple tool for those who need a bit of help with content and want it done for them.  Featuring 30 complete scripts for buyers, sellers, investors, about the market and your community. Just copy, paste, shoot, post and share! Great for a 30 day video challenge! ​

MEET THE

COURSE CREATOR

Hi, I'm Karen! I'm a licensed realtor specializing in selling in New York City and in Park City, Utah. I'm a national speaker, an amateur stand-up comedian, and have a degree in marketing and journalism. Throughout the years, I have crafted my skills on video, from strategizing the video goals, writing the scripts, envisioning the video and all of the components, and learning everything I can when it comes to distribution. With a special place in my heart for coaching and watching agents find confidence to make their own videos, I created this course specifically for beginners, as not all of us have a Hollywood crew and professional writers. For many, we just have to find the courage to start!

 

I'm the daughter of two accountants with no sense of humor. When I get nervous I laugh, and yet I performed stand-up comedy in New York and followed the likes of Jerry Seinfeld, George Wallace and Jim Gaffigan. No thanks to my parents who didn't provide me with much material to work with.

 

I have a coach who's been drilling into my head that I need to do videos to be seen. Using scare tactics like telling me that nobody would actually see my posts, I decided to finally jump in and try it.

 

The pandemic made me realize that agents around the world literally cringe when they hear the word "video," and since I can't help every agent one on one, I designed a course to help bridge the gap. I get great joy when an agent finds the courage to make videos, and then I start to see them all over the web!

6

EASY STEPS

TO GET STARTED WITH VIDEOS

We focus on the 5 C's: Confidence, Clarity, Content, Compare and Compete.
In 6 modules you can easily get through during a flight
from New York to Paris, or Los Angeles to Miami! 

MODULE 1

CONFIDENCE

Hate being on camera? Have a fear of looking stupid or sounding dumb? Do you freeze once the camera starts rolling? In this section we focus on building your confidence and squashing your fears of being on camera. 

 

MODULE 2

CLARITY

Overwhelmed with all of the videos you "should be doing?" In this section we're going to get clarity on the types of videos you should be doing based on your marketing goals. We will use the Video Marketing Planner to break it down and come up with a plan.

 

MODULE 3

CONTENT

Never be stuck looking for content again!  Using the Brand Builder you'll come up with a brand that fits your personality and style. Using the Brain Dump Worksheet, you'll get all of those ideas in your head on to paper. And using the Script Builder, you'll actually bring those ideas to life.

MODULE 4

COMPARE

Whether you choose to shoot videos on your own, or hire someone, in this section you'll learn what questions to ask a videographer, the myths of hiring someone, and how to plan the actual shoot. Using the Lights, Camera, Shoot Resource Guide, you'll have your own studio set up in no time! 

 

MODULE 5

COMPARE (PT. 2)

Editing is often what gets in the way when it comes to making videos, so in this section we focus on the simple apps and tools to use to DIY. We'll also teach you what questions to ask an edit, more myths about editors, and when to hire your own crew. 

 

 

MODULE 6

COMPETE

Now that you've shot the videos, you need to learn how to distribute them. Using our Thumbnail Creator Tutorial, you'll learn the tricks to creating custom templates. You'll learn to add captions, and you'll learn how to multiply your efforts by repurposing your video content. 

 

"Because everyone says you need to create video to compete in
the market, but you just don't know where to start."

You can spend thousands of dollars hiring a copywriter, on buying your own equipment, spend hours shooting your own videos, or do nothing because being on camera terrifies you, or you can take this course, specifically designed for beginners, and learn the tips and tricks to do them yourself. 

  • Video Marketing Plan (Value $2,000)

    Save thousands on a coach when you can easily break down your video plan with our easy-to-use, easy-to-customize video planner.  

  • Brand Builder (Value $500)

    Colors and logos and fonts, oh my! With the Brand Builder you'll never be stuck looking for ideas, you won't be distracted by shiny objects (or squirrels) because you will have made decisions that are customized to your brand, not that of your team or brokerage. 

  • Brain Dump Worksheet (Value $500)

    We've broken down the most common themes for videos into 8 simple categories. Use it along with your Video Marketing Plan to truly have a plan so you're never left questioning what kind of content to create. 

  • Script Builder (Value $1,000)

    Save thousands on a copywriter with this simple tool, which features a simple outline (with examples) for your videos, whether you choose to shoot on the fly or with a professional videographer and a teleprompter. 

  • Lights, Camera, Shoot Resource Guide 
    (Value $500)

    Using the right equipment to save you thousands. Trust me, I have half a dozen cameras with completely dead batteries, memberships to editing apps I never use, and unfinished videos I'm waiting to get edited. This guide is my personal resource list. 

  • Bonus: Creating templates and adding captions (Value $400)

    Sure, you can go on YouTube and learn how to do this, but in my  example, I will walk you through this step by step, making recommendations based on the real estate industry best practices.

  • Bonus: The Video Multiplier (Value $1,000)

    If one video is worth a thousand words, imagine what happens when you multiply the impact by repurposing the content. You can spend tons of money on a graphic designer, or you can follow this guide, add in the branding guide, and voila! You'll have months worth of content! 

GET STARTED TODAY

A total value of $5,900 

STILL HAVE

QUESTIONS?

I'VE GOT ANSWERS

  • If I don't take this course how much could I expect to spend hiring professionals like a brand strategist, copywriter, videographer, editor and a graphic designer. 

    That could be $100,000 plus depending on your market. I did 20 videos for an agent and she paid $20,000 which was a fraction of what a typical creative director would have charged.

  • What if I've never sold a house and don't have a sphere of influence?

    The only one who believes that you don't know what you're talking about is you. Using the right strategy, you can easily get your videos to new people who actually want and need to see your content.

  • I'm a broker. Can I share this with my office?

    Absolutely! We encourage that! And if you want a private coaching session I am happy to arrange that.

  • I've been in business for 30 years and I've never needed to do videos to get business. What changed?

    Once YouTube became the second most popular website behind Google, we learned that our clients and customers need to be reached beyond a newspaper or newsletter. If you want to reach the next generation (think millennials), then you need to make videos.

TESTIMONIALS

WHAT AGENTS ARE SAYING...

"This course helped me find my

CONFIDENCE"

I was so nervous about being on camera. I didn't trust myself, my talent, or my knowledge. This course helped me to realize that what I have to say matters, and I see tremendous results and people in my community recognize me! Best of all, when she sees my videos she is my biggest cheerleader.

- Adriana P

 

"Karen saw the opportunities to create

CONTENT"

I threw a broker event and hired Karen to produce a simple event video for me. Without asking, she found at least 5 other video ideas and produced them all while I was setting up and hosting the event. She produced a client testimonial video, a lifestyle video for the home featuring my own kids, and also got my kids to do a testimonial video for me. 

- Brandi B.

"With her strategies, we found even more ways to

COMPETE"

Using the script builder, I was able to create a series of videos for sellers, each about 2 minutes long. Using the multiplier, we were able to repurpose the content to create weeks of content, all from 6 simple videos. We targeted sellers and we saw the opportunities come in just a few weeks! 

- Shannon M.

 

CONTACT US